3 May 2006
Energy in a Bright Pink Can
A few weeks ago, Jimmy & I were killing some time before we went out. We ended up at the Corner Grocery, a small, semi-rundown convenience store that neither of us had been to before. Inside there was a random assortment of goods, but something pink caught my eye. That pink item was Tab Energy Drink. I didn’t know that they even still made Tab, let alone were expanding the brand to include an energy drink. I was intrigued, and even though I tend to shy away from energy drinks, I decided to give this one a try.
As I bought my Tab Energy Drink and Sixlets [which taste much better in my memories of them from middle school], the cashier told me how much he likes Tab Energy Drink. In his broken English, he said he just loves the flavour, and he used to drink Tab Energy Drink everyday until he found out that the drink was designed specifically for women.
Once we were back in the car, I cracked open my bright pink can, which, by the way, matched my shirt wonderfully. I took a sniff, and the drink smelled like a mixture of cherry Jolly Ranchers and Play-Doh. The 1st sip tasted a lot like a Jolly Rancher, but it tasted less and less like a Jolly Rancher with each subsequent sip. I didn’t really enjoy the flavour, but I didn’t dislike it either.
One thing I will say about Tab Energy Drink is that it certainly does give you energy. I drank it around 18:30 that night, and I was relatively awake until 3 in the morning.
I have consumed Tab Energy Drink one other time. It was on sale at Target for $1/can [normally $1.99], so I picked up another can. I drank it one morning at work—a morning when one of my co-workers brought in doughnuts. Needless to say, between the pink drink and doughnut, I was more than ready for our company roller skating party that day. [I work for a toy company; what can I say, we have crazy company events.]
The only thing I really do dislike about Tab Energy Drink is the way the Coca-Cola Company is marketing it. The tagline is “Fuel to be Fabulous” and all the marketing is so trendy, it’s nauseating. Any food product should be sold for its qualities, whether it’s healthy or just tasty, but not because it’s in vogue.